CMO, Customer Acquisition, Market Segmentation and Transform

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CMO

Customer Acquisition

Market Segmentation

Transform

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI.

CMO

CMO Finance Key Performance Indicator Transform

Why CMOs must cross the technical divide

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO

CMO Customer Acquisition Transform User-Generated

Marketing Pro Pulse

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Why CMOs must cross the technical divide

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