The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention.

CMO 130

CMO B2C Marketing Marketers 130

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander. Example of an Apple Rose Beauty welcome email.

Transform 102

Transform CRM Email Marketing Retail 102

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. It is also a great way to reward referrals and customer advocacy. It is also a great way to reward referrals and customer advocacy.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ). It's really easy to naysay all of it. Bodnar says.

Customer Acquisition 90

Customer Acquisition User-Generated CMO Transform 90

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas. It’s all about knowing the customer.”.

Transform 116

Transform Customer Health Communications 116

CXL

NOVEMBER 23, 2022

Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills. Daniel Layfield. Emma had one very actionable takeaway: avoid wordy phrases.

Law 78

Law Transform Marketing Marketers 78

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO 126

CMO Customer Acquisition Transform User-Generated 126

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. They now constitute 19.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Martech

FEBRUARY 13, 2023

From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business. The goal is for a product to deliver value so easily and quickly revenue is generated by more efficiently jumpstarting and expanding customer relationships.

Product 107

Product User-Generated Non-Profit Transform 107

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “In some, a whole piece is completely missing. In others, it exists, but is underperforming.” ” Source: Shachar Radin Shomrat.

Health 117

Health User-Generated Customer Acquisition SEO 117

Unbounce

AUGUST 16, 2023

I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. So, What’s on my AI mind today is how is AI adoption being fostered by our tech overlords and how does this change our approach to customer acquisition and activation? [00:04:25] I’ve got some news.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Adobe Experience Cloud Blog

APRIL 9, 2013

A Platform for Lifetime Customer Engagement. Next, Phil talks about the importance of lifetime customer engagement. Now, marketing owns the entire lifecycle, from customer acquisition to customer retention. Customer lifecycle is a huge priority for many companies. A Platform for Integrated Social.

Product 134

Product Marketing Marketers Transform 134

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary. We’ve done a big data transformation.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary. We’ve done a big data transformation.

Transform 52

Transform Marketing Marketers CRM 52