Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. IT is like HR.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Melissa Sargeant , CMO of Litmus , says: "In the coming year, marketers will experience budget cuts and even smaller teams. Teams and Collaboration.

Market Trends 145

Market Trends Transform CMO Marketing 145

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 85

Transform Direct Mail Customer Journey Marketing 85

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Among the emerging technologies to keep track of, he mentioned tools that support predictive and intent monitoring, customer journey mapping, and diagnostic measurement. Third, you may want to consider transforming your outbound SDR team to account-based SDRs. When asked “What’s next for SiriusDecisions?”,

Thought Leadership 134

Thought Leadership Non-Profit Transform CMO 134

Exposure Ninja

JULY 5, 2023

B2B marketing strategies have come a long way in the past few years, and personalisation helps B2B marketers keep up with the fast-paced and ever-evolving digital world by tailoring their campaigns to meet each customer’s preferences, interests, and needs. Well, that’s personalisation in action!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52