Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. IT is like HR.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Use Insider

JULY 28, 2023

The sales team will be able to fine-tune the timing of messages and keep track of customer journeys. The product teams will have more access to customer feedback without needing to ask for it. In the past, companies would struggle to incentivize customers to use specific channels or touchpoints.

Retail 98

Retail Shoppers Manufacturing Transform 98

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 104

Transform Customer Journey Finance User-Generated 104