Duct Tape Marketing

JANUARY 9, 2024

The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. 01:25): They quite frankly, rarely hire unless they're from a marketing background. 03:31): So just the textbook definition, what is a fraction CMO?

CMO 64

CMO Customer Journey Transform Traditional Marketing 64

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. How Can Marketing Insider Group Help Your Business?

CMO 135

CMO Transform Marketing Marketers 135

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

Analytics 100

Analytics Product CMO Marketing 100

Duct Tape Marketing

NOVEMBER 1, 2017

It’s funny because where marketing is today has really lost sight of what Drucker was talking about. When he was talking about the purpose of a business, creating a customer, that idea has become so morphed these days into persuasion, right? And what he was talking about was literally creating a customer from nothing.

Transform 36

Transform Marketing Marketers Thought Leadership 36