Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do? Snapshot: Marketing automation.

Transform 117

Transform Marketing Automation Platform CMO Marketing 117

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. And then I think there’s going to be a little bit of, you know, retaliation against something which is new as well.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Marketers are no stranger to digital disruption. What Is Digital Transformation?

Transform 84

Transform Direct Mail Customer Journey Marketing 84