Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4%

Real Estate 105

Real Estate CMO Analytics New Technology 105

Martech

APRIL 17, 2023

These are the four most common complaints from companies that want to investigate new technology. Talk to everyone who touches your email process, from your data and creative teams to the people who push “Send” and your CMO. Migrating to a new platform means you’ve added to their work.

CMO 104

CMO Place New Technology Email Marketing 104

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Through marketing automation, brands can finally reach out to customers with right place, right time marketing content that is personalized to the customer. Marketing automation is creating new roles.

Transform 134

Transform CMO Retail Thought Leadership 134

Rock Content

DECEMBER 11, 2020

Its focus is to help business leaders and marketers learn: how they can understand search engines’ algorithms; how they can discover new tactics; and how to use new technology such as machine learning for SEO. Also, if you want help on some specific topics, you’re in the right place.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Adobe Experience Cloud Blog

MARCH 24, 2017

With more than 5,000 people in one place, marketers will walk away with how-tos and inspiration around how to innovate in two ways: within their current tools and by combining their technology with partners to win more in the Engagement Economy. Innovation Always.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. A buy button or shopping bag icon, when placed near a creator’s video , can make any social platform a social commerce play for retailers.

Transform 97

Transform Retail Shoppers Price 97

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. The more planning, guardrails, and smart processes we have in place – the faster marketers can go.” – Darrell Alfonso , Amazon Web Services.

Transform 119

Transform Marketing Automation Platform CMO Marketing 119

Sprout Social

OCTOBER 9, 2023

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. Building a culture of experimentation In her experience training CMOs, Leffers says the most common challenge is getting teams to embrace and use new technology. I’m always trying to see what’s possible.”

User-Generated 111

User-Generated Marketing Marketers CMO 111

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. If it's a change in direction or something new.” Cwirko-Godycki referenced a campaign from when he was fairly new to Aon and transitioning from a content marketing role to a demand gen and marketing tech role.

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Through marketing automation, brands can finally reach out to customers with right place, right time marketing content that is personalized to the customer. Marketing automation is creating new roles.

Transform 51

Transform CMO Retail Thought Leadership 51

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. Instead, they can tap into new technologies and a nation of marketers to seize their destinies.

Transform 131

Transform Management CMO eBook 131

Welcome Software

OCTOBER 30, 2023

Perhaps your marketing org has a cadre of long-term employees that are predisposed to poo-poo new technologies because they’ve gotten comfortable with their status quo tools and what they perceive as ‘their (tech) turf.’ Identify the role(s) of individual senders and receivers in your organization.

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Perhaps your marketing org has a cadre of long-term employees that are predisposed to poo-poo new technologies because they’ve gotten comfortable with their status quo tools and what they perceive as ‘their (tech) turf.’ Identify the role(s) of individual senders and receivers in your organization.

Management 40

Management Transform CMO Communications 40

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience. To stay ahead, marketing will undoubtedly need to undergo radical change.

Transform 91

Transform Thought Leadership Influencer Marketing CMO 91

Sales Force: CMO

OCTOBER 18, 2023

When is it time to check back in, change up your approach, incorporate new technology, or jump on a trend? is about making sure that content reaches them in the right place. What do they need, and why do they need it? How and where do you reach them (and how do you tell if it’s working)?

Customer 86

Customer User-Generated Marketing Marketers 86

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. You probably have a plan in place to leverage your team and budget to achieve your marketing objectives. In the tech industry partner marketing is a key channel for driving demand for new technologies. Roles based on management scope: Individual Contributor. Event Marketing. Social Media.

CRM 103

CRM Event Marketing Marketing Marketers 103

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 109

CMO Customer Acquisition Transform User-Generated 109

Martech

FEBRUARY 27, 2024

Those who ultimately succeed will use this year to ensure that they have the data infrastructure and personnel resources in place to capitalize on the opportunities ahead. And, by that I mean they are unable to produce a list of technology being used, evaluated or retired across the organization.

Transform 107

Transform CMO User-Generated Customer loyalty 107

Martech

FEBRUARY 15, 2024

That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. It’s really intimidating.

Education 123

Education CMO Marketing Marketers 123

Welcome Software

OCTOBER 12, 2022

We've got all of this stuff that's really changed the way that we kind of feel about the world and trust is more important than ever and kind of empathy, and understanding, and individualized experiences, and all of these things are not just technical problems to solve by throwing a load of infrastructure in place.

Transform 52

Transform CRM Management Product 52

Welcome Software

OCTOBER 12, 2022

We've got all of this stuff that's really changed the way that we kind of feel about the world and trust is more important than ever and kind of empathy, and understanding, and individualized experiences, and all of these things are not just technical problems to solve by throwing a load of infrastructure in place.

Transform 52

Transform CRM Management Product 52

Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. However you do it, make sure you have clear objectives in place — and that they’re fresh in your mind as you begin your marketing audit. Marketing becomes more complex every day.

Key Performance Indicator 96

Key Performance Indicator CMO Marketing Marketers 96

Sales Force: CMO

JUNE 6, 2022

That means humanizing digital interactions, building brand loyalty, and upskilling to master the new technologies powering memorable moments. This is an all-in-one place to build in-demand skills and connect with a community of skilled marketing pros. Click here for a full schedule for the onsite program. Main Keynote, 1 p.m.

CMO 91

CMO New Technology Place Customer 91

Welcome Software

JULY 13, 2023

No offense to any of my friends in IT, but as a CMO myself, I wouldn’t count on IT to make decisions that directly impact my team's ability to plan and launch campaigns, create content, run experiments or measure marketing ROI. So take a beat before placing yet another app on top of your teetering tech stack.

CMO 40

CMO New Technology Place Product 40

Adobe Experience Cloud Blog

MAY 18, 2017

For example, if I think about myself as a consumer, I have recently been targeted (very well, I might add) on Instagram for all types of products and I’ve even purchased some items via their new ‘Shop Now’ feature. How many companies have a team or even a single employee focused on this new technology? Not many, probably.

Thought Leadership 128

Thought Leadership CMO New Technology Marketing 128

Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Most marketers didn’t see this brave new world of digital as a threat, but rather as a game-changer.

Transform 86

Transform Direct Mail Customer Journey Marketing 86

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. Gone was the original magazine design and in its place the new magazine section looked much like the corporate website. In November 2017, the content marketing director was called into the CMO’s office. In June 2017, the team quietly celebrated.

Content Marketing 65

Content Marketing CMO Thought Leadership Marketing 65

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Google, Pinterest, and several other companies are also investing in visual search technology. In the future, stores will be more than just a place to do your shopping.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . First, you need to create a business process for reviewing new technologies.

Automobile 79

Automobile New Technology Marketing Marketers 79

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. So, you know, when I talk about drafting, I mean using an AI-based tool to help mock things up, to get placeholders, to get things into a conceptual place. And then I think there’s going to be a little bit of, you know, retaliation against something which is new as well.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. (We’ve also embedded a bunch of the stuff we talk about in the episode—so be sure to scroll either way.) Episode 1: Can You Not? [00:00:00]

Marketing 126

Marketing Marketers Entertainment Transform 126

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link]. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Transform Marketing Marketers 145

Unbounce

AUGUST 16, 2023

I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. I’ve got some news. That’s the kind of scenario that I think a lot of people say, hey, you know, maybe there are safeguards we need to put in place to make sure that we are not an extinct species.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Duct Tape Marketing

JUNE 20, 2023

Key Takeaway: Digital transformation requires organizations to rewire their processes and operations, leveraging new technologies to achieve value. You'll be able to discover all the latest must know trends and tactics that you can actually put into place to scale your business in a sustainable way. Yeah, yeah.

Transform 65

Transform Finance Energy Customer 65

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. I have two pieces of advice here.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52