The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.

Transform 130

Transform CMO B2C Digital Marketing 130

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. As those cycles come to completion we add in new accounts in their place.

Transform 129

Transform CMO Marketing Marketers 129

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Management 107

Management CMO Marketing Marketers 107

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 119

Transform Marketing Automation Platform CMO Marketing 119

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers.

Thought Leadership 113

Thought Leadership Marketing Marketers CMO 113

Base.ai

AUGUST 3, 2020

It comes above video marketing, data-driven marketing, and even content marketing. . Of course, customer experience has always been important. But for you to succeed as a marketing leader, you need to make a shift. Customer marketing to your existing customer base should be the main focus of your marketing efforts.

Customer 52

Customer User-Generated CMO Digital Trends 52

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Customer persona creator.

Market Research 95

Market Research Gen Z Price B2C 95