Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. We spend so much time investing in our teams, when that same energy could be poured into our teams to understand what makes them most effective. Q6 | Tell us about an impactful marketing campaign.

CMO 59

CMO Transform Thought Leadership Energy 59

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. So listening to people is very important, and making sure that they share the energy, they share that pleasure, that fun of being part of a company.” “ Just take a risk. Let's talk about it.

CMO 59

CMO Transform Thought Leadership Energy 59

Set Up

FEBRUARY 1, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. After her time at GE, she worked with The HEINEKEN Company, then was recruited to work for The Home Depot where she transformed some of their home service businesses from losses to profits. Enjoy it. ”

CMO 59

CMO Transform Thought Leadership Finance 59

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 64

CMO Transform Education Marketing Strategy 64

Martech

JUNE 1, 2023

You just spent all the time, energy and creativity putting your campaign together. For example: As a CMO, I want to understand which channels are performing, so that I know which channels are driving revenue. This tactic requires a lot of processes around data cleaning and transformation.

Transform 108

Transform Marketing Marketers Analytics 108