CMO Key Performance Indicator Millennials 
Adobe Experience Cloud Blog
APRIL 14, 2016
In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Marketing efforts are not designed to meet key business objectives. You have to know your audience and communicate with them where they are.
Marketing Insider Group
JULY 1, 2020
Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. image source. Cisco has been pushing content for years.
Marketing Insider Group
MAY 11, 2020
Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics. Content marketing needs to be a CMO-led initiative.
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