CMO Network

FEBRUARY 22, 2023

If the goal of He Gets Us is to target a diverse range of young people and “spiritually open skeptics,” the actions of some of the campaign’s affiliated groups and donors might make the skeptics even more skeptical.

Gen Z 84

Gen Z Millennials Marketing Marketers 84

CMO Network

JULY 1, 2022

Kids are out of school and families are home together.

Millennials 96

Millennials CMO 96

Martech

MARCH 12, 2024

Because it’s where the eyeballs are and social media is quickly becoming (and in certain industries, it already is) the preferred content channel for millennial buyers. This one is easy: ask your CMO to see the social media strategy plan for the year. Do we have a strategy? Do we need one?

Whitepaper 81

Whitepaper Millennials Law CMO 81

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. By participating and getting involved, you can establish yourself as a go-to resource.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

CMO Network

MARCH 28, 2023

EA's COO on how Gen Z players really are different from Millennials, why Hollywood has now come calling, her favorite video game character and — of course — her plans for world domination.

Gen Z 98

Gen Z Millennials CMO 98

CMO Network

FEBRUARY 10, 2023

The ad takes a unique approach to nostalgia by combining hitmaker Diddy with artists of very catch songs from the fomrmative years of millennials. Uber One's 2023 Super Bowl ad featuring Diddy is reviewed.

Millennials 93

Millennials CMO 93

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. There are numerous articles on this topic explaining how to leverage psychology in marketing. Census Bureau.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Adobe Experience Cloud Blog

DECEMBER 3, 2019

The Millennial Falcon, a spaceship from Star Wars, shows up in block form. When the CMO wants a tweak that can be made internally, it might not make sense to send the video back to the agency or creative team. Will Ferrell, who rose to fame on Saturday Night Live and the Austin Powers series, plays the boy’s father, Lord Business.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. This trend looks set to continue, too with 42% of all consumers and 53% of millennials and Gen Z saying they’ll spend more on secondhand in the next five years.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

CMO Network

AUGUST 8, 2022

In the next decade, Millennials and Gen-Z will gain trillions of dollars from previous generations. Brands need to prepare for the great wealth transfer.

Gen Z 82

Gen Z Millennials Branding CMO 82

Martech

AUGUST 16, 2021

(Okay, that’s a generalization — I’ve met CMOs from an ops background who are clearly very much marketers too. “CTV is definitely a priority for many marketers and is a focal point in the industry as more advertising dollars flow to that platform,” said Melinda McLaughlin, Extreme Reach’s CMO. But you know what we mean.).

Gen Z 106

Gen Z Millennials CMO Marketing 106

OnDemand CMO

OCTOBER 27, 2022

And in many ways, millennials and Gen Z have the upper hand: they’ve basically grown up with Facebook, Twitter, Instagram, TikTok, and more! The post The Importance of Social Media appeared first on OnDemand CMO. We Have a Young Person Managing Social. what about that META Universe?!)

Gen Z 75

Gen Z Millennials CMO Communications 75

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

Shopper Market 116

Shopper Market Millennials Shoppers Shipping 116

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. Some are caregivers, some are preparing for retirement or parenthood, and some are new to the workplace.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. billion in 2018 to $15.2 billion in 2019.

CMO 116

CMO Marketing Marketers SEO 116

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. ”) HubSpot’s aim in building community is quite transparent. A long time coming, now maturing.

Transform 144

Transform Retail Marketing Marketers 144

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. Questions I ask Laura Goldberg: [1:36] How has the role of the CMO evolved? [3:41]

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

Hubspot Marketing

MARCH 11, 2019

For example, if your company sells trendy leggings and joggers, you might classify your target audience as millennials who like to wear stylish athletic apparel regularly — a style known as athleisure. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9 billion users. billion users.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Adobe Experience Cloud Blog

MARCH 21, 2018

In fact, 71% of Fortune 500 companies have mentorship programs, but 79% of Millennials view mentorship as crucial for workplace success. Sandra Zoratti , CMO & Co-Founder, The Marketer Network. Mentorship can play a vital part in any healthy and productive work environment.

Transform 134

Transform Thought Leadership Millennials CMO 134

Set Up

JULY 11, 2023

We recently spoke to Kelly Deen , the Chief Commercial Officer/CMO at kencko , and Jamie Eslinger , the SVP of Marketing + Integration at The Little Gym & Snapology , about the Health + Wellness Industry. At Set up , we talk to a variety of Marketing experts in various industries.

Health 40

Health Gen Z Manufacturing Millennials 40

Econsultancy

JANUARY 28, 2022

Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used. According to the CMO Council , “LTV can help marketers justify spending on marketing campaigns targeting particular customer segments.”

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Adobe Experience Cloud Blog

MARCH 10, 2017

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Needless to say, she’s incredible.

Thought Leadership 133

Thought Leadership Millennials CMO Customer 133

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Adobe Experience Cloud Blog

AUGUST 18, 2016

And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Marketing Insider Group

NOVEMBER 14, 2013

Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! GE’s CMO Beth Comstock was one of the speakers at the ANA event supporting this approach. 90% of emails are never opened and 99.5% of emails receive no clicks - Tweet This!

Telemarketing 82

Telemarketing Direct Mail Millennials CMO 82

Duct Tape Marketing

NOVEMBER 2, 2022

Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. And you may want to know, well, is there a market for my product for millennials?

Millennials 83

Millennials CMO Food CRM 83

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges. This will also determine your pricing, too.

Market Research 97

Market Research Gen Z Price B2C 97

Duct Tape Marketing

AUGUST 31, 2023

06:25] Besides the cost component, what are some other things that you might suggest that the Fractional CMO model is a good idea for businesses? [07:35] I mean definitely you're hearing it loudly from millennials and that generation who frankly aren't prepared to take it anymore. 07:35] How do you know the core moments? [08:49]

Millennials 79

Millennials Law CMO Promotion 79

Rock Content

JUNE 28, 2016

Dan Levi , CMO at Clear Channel Outdoor. Some of the broad themes that were addressed were: The impact that millennials have on marketing in 2016. Stefan Tornquist , VP of Research at eConsultancy. Penry Price , VP Marketing Solutions at LinkedIn. Matt Cooper , SVP Corporate and Business Development at ScribbleLive.

Transform 40

Transform Millennials CMO B2C 40

Marketing Insider Group

OCTOBER 13, 2020

And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement. CMOs get it. Or, maybe you like to blame it on those darn millennials. Culture change has become linked with attracting millennials – more flexible work hours, unlimited vacation time, gym perks.

Gen Z 144

Gen Z Millennials CMO Marketing 144

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

MAY 11, 2020

Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing needs to be a CMO-led initiative. That’s true for B2B ecommerce as well.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. This gave us multiple perspectives on the social trends that matter most in the year ahead. GlobalWebIndex. Here’s our insider look at what you need to know for the year ahead.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Duct Tape Marketing

APRIL 4, 2018

We’ve got millennials, we’ve got old fart Joey we’ve got to take care of, how do we balance that? Is this the CMO’s job to get better at this, or do we need experience officers? It’s not that I don’t like people, it’s that I’ve had such bad experience talking to people on the phone.

Customer 60

Customer Communications Promotion Millennials 60

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. National Retail Federation) Millennials shop on social media the most—55% of people aged 18 to 24 in the United States have made a purchase on social media. trillion by 2026. Adobe Analytics) 96.9

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Marketing Insider Group

NOVEMBER 25, 2019

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Source: [link].

Market Trends 145

Market Trends Transform Marketing Marketers 145

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% This figure rises to three in four shoppers in the Gen Z cohort, and 70% of Millennial consumers, proving that an interest in in-store shopping among younger age groups is driving an omnichannel retail future.

Advertising 52

Advertising Advertisers Retail Shoppers 52