CMO Key Performance Indicator Whitepaper 
Lynton Web
NOVEMBER 26, 2024
While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. Consider your marketing metrics as a pyramid. Ready to transform your marketing measurement strategy?
Martech
APRIL 18, 2024
However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” That’s why Google added the Business Objectives collection to GA4 in June 2023. Words matter.
Marketing Insider Group
JULY 1, 2020
They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.
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