CMO Management Partner Marketing Product Marketing 
Marketing Insider Group
JULY 15, 2014
The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. Channels: managing the ever-shifting landscape of options to reach their audience.
Martech
DECEMBER 5, 2023
Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs.
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