Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. It’s a tall order, and you want the very best.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Duct Tape Marketing

JULY 20, 2022

Marketing Podcast with Mark Kilens. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Get Semrush.

CMO 80

CMO Global Marketing Education SEO 80

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. Essentially, you no longer assign work or manage the work itself.

Transform 100

Transform Copywriting CMO Marketing 100

Adobe Experience Cloud Blog

APRIL 25, 2018

Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

FEBRUARY 9, 2024

She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Then you worked as a marketing specialist developing mobile apps. Q: At Janus Henderson you grew from a relatively junior role to being global head of marketing technology.

Finance 89

Finance New Technology CMO Analytics 89

Duct Tape Marketing

AUGUST 16, 2023

As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. Key Takeaway: The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights.

CMO 64

CMO Inbound Marketing Marketing Strategy Price 64

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. Prompts: “How do I leverage data analytics to improve my marketing efforts?” ” Theme No. 2: Data and technology.

User-Generated 108

User-Generated Marketing Marketers CMO 108

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Why we care.

Real Estate 94

Real Estate Retail eCommerce Advertising 94

Sprout Social

MAY 25, 2022

Even though leaders generally know this, only 17% of candidates say their manager facilitates the process of applying for internal jobs. Take social media managers, for example. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.

CMO 94

CMO Social Media Marketing Management Price 94

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 110

Analytics Product CMO Marketing 110

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Merkle is part of Dentsu Group, which has set itself the target of reaching 50% of revenue generated by CX management, marketing technology, commerce and related domains.

Shopper Market 122

Shopper Market Millennials Shoppers Shipping 122

Adobe Experience Cloud Blog

APRIL 25, 2017

Next, Steve invited a group of executives to join him on stage to share their insights on marketing in the Engagement Economy. The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Analytics 98

Analytics Finance CMO Advertising 98

Sprout Social

JUNE 27, 2022

We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Save time with our powerful TikTok management tool. But first, why you need to try B2B marketing on TikTok. Smartsheet is a work management platform on a mission to improve the way teams collaborate. Our CMO approved.

Branding 134

Branding B2C Real Estate User-Generated 134

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.

CRM 94

CRM Email Marketing Finance CMO 94

Martech

JUNE 8, 2023

Also pictured, Erin Pryor, First Horizon Bank CMO. Generative AI across the suite In support of this “AI is UI” concept, the main topic of discussion at Connections was the extension of Einstein GTP not only across all the clouds that make up the Salesforce suite — Marketing, Sales, Service, etc — but also to Slack and Tableau.

Customer Journey 98

Customer Journey User-Generated Shipping CMO 98

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 65

Product Marketing Product Transform CMO 65

Marketing Insider Group

JULY 15, 2014

The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. Channels: managing the ever-shifting landscape of options to reach their audience.

CMO 99

CMO Marketing Marketers Entertainment 99

Content Marketing Institute

JANUARY 15, 2018

Dew Smith, managing editor, Vendasta. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. Remove the ‘I’ and ‘we’ from your marketing. We before you. Now obsolete.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

CXL

NOVEMBER 23, 2022

Daniel Layfield, Growth Product Manager at Codecademy. Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills.

Law 78

Law Transform Marketing Marketers 78

Duct Tape Marketing

SEPTEMBER 30, 2022

Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] 2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] 3:23] As CMO, how do you look at the customer journey? [5:26]

CMO 75

CMO PR Marketing Marketers 75

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Three years ago, the Cisco marketing team woke up to this real-life situation. Of course you wouldn’t.

CMO 74

CMO Management Product Customer 74

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO Advertising Advertisers B2C 52

Adobe Experience Cloud Blog

APRIL 21, 2014

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? That’s a 3.2%

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52

CMO B2C Market Trends Shipping 52

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Product innovation moves faster.

Marketing 87

Marketing Marketers CMO Advertising 87

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. Since the start of the pandemic, digital marketing has contributed 32.7%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Duct Tape Marketing

NOVEMBER 9, 2022

7:15] How do you manage the fact that somebody is hiring you to do marketing, but you can’t really do marketing if you don’t get into every aspect of their business? [10:20] Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it.

Real Estate 75

Real Estate Price Marketing Marketers 75

Martech

DECEMBER 5, 2023

Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner. I’ve personally experienced this utopia, but most marketers have not. In a lot of companies, budgeting is a hot mess.

Finance 117

Finance CMO Marketing Marketers 117

Martech

MARCH 25, 2024

For example, you might have a “digital demand gen” pod with search marketers, marketing ops, web developers, conversion analysts and sales enablement. Or a “product marketing” pod with product experts, messaging strategists, content creators and sales trainers. In your inbox.

Marketing 109

Marketing Marketers CMO Communications 109

Hubspot Marketing

DECEMBER 28, 2023

The average worker invests a lot of time and thought into developing their most productive work zone and refining their work style. Work From Anywhere Remote workers who work from anywhere have to manage their work-life balance the same as everyone else, but they do so while working from oftentimes exotic locations.

Energy 103

Energy Food Entertainment Logistics 103

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. This begs the question – what does the Advanced section of the market do differently? Asset Management. Who was targeted?

Transform 52

Transform Marketing Marketers CMO 52

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 99

Copywriting CMO PR Social Media Marketing 99

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Product Market Has Changed. Are you still marketing to the right audience?

Manufacturing 86

Manufacturing Shipping CMO Management 86

Adobe Experience Cloud Blog

APRIL 18, 2017

Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel. We launched Marketo Account-Based Marketing last September, and our early adopters will be speaking at Summit about their unique journeys and the impressive results they’ve achieved.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91

Adobe Experience Cloud Blog

JANUARY 12, 2010

Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all. At the root of the alignment problem is the fact that marketing and sales have their own charters, planning time horizons, and compensation models. The metrics I use in developing performance plans are: Marketing Role.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88