CMO Marketing Automation Platform Marketing Plan Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.
Marketing Insider Group
JULY 1, 2020
Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.
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