Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.
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On24- CMO Confessions
DECEMBER 10, 2020
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. Welcome to another edition of CMO Confessions with Cheri and Aaron! B2B Marketing that Engages Buyers.
Adobe Experience Cloud Blog
MAY 8, 2015
Marketers need data to perform at their peak and deliver effective programs that drive ROI. Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. I don’t know many marketers that want to spend their days cleaning and managing data. Consolidate It.
Martech
FEBRUARY 28, 2022
But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.
Adobe Experience Cloud Blog
JULY 10, 2015
Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Enter, Marketing Automation. Marketing: Redux.
Adobe Experience Cloud Blog
AUGUST 18, 2016
So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering. This implicates that the CMO’s definition of success is being redefined.
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