Adobe Experience Cloud Blog
FEBRUARY 7, 2020
It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Measure long-term performance.
Adobe Experience Cloud Blog
APRIL 10, 2015
Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
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Adobe Experience Cloud Blog
JANUARY 19, 2018
These are content marketing KPIs meant to measure the depth of engagement and intent to purchase. Take the concept of conversions a step further with this feature in a marketing automation platform to see how many new leads your premium content generated. What KPIs for content marketing do you track?
Adobe Experience Cloud Blog
NOVEMBER 8, 2017
Developing email content for your many target personas is an incredibly daunting task that creates a bottleneck for most marketing teams. If you’re like most marketers today, a marketing automation platform (MAP) or engagement platform is at the heart of your tech stack. Tell me about it in the comments!
Adobe Experience Cloud Blog
NOVEMBER 20, 2014
While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. The Secret to Video Marketing Success.
Adobe Experience Cloud Blog
APRIL 11, 2014
We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.
Adobe Experience Cloud Blog
OCTOBER 3, 2016
However, marketing doesn’t live in isolation. Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans…unless you have a disaster survival plan. Ground Yourself Against Unexpected Shocks.
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