CMO Marketing Mix Traditional Marketing Transform 
Litmus
FEBRUARY 2, 2021
The most respected and pioneering marketing leaders often have one thing in common: They keep their communications close to their company’s revenue line. As part of this, marketing pioneers are fundamentally transforming their marketing operating models.
Adobe Experience Cloud Blog
DECEMBER 16, 2014
The new organizational skill-set — and structure — will be one of the most profound changes that we as marketers need to deal with over the coming 5-10 years. Third, marketing now needs to move at the speed of digital. But traditional channels like TV are still alive and kicking. I believe that to my core.
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