Contently B2C
SEPTEMBER 15, 2016
At the dmexco conference in Cologne, Germany, LEGO CMO Julie Goldin sat down for a fireside chat in front of a packed audience to reveal how her company has become one of the world’s most popular content creators. ” The post 3 Keys to Great Content Marketing, According to LEGO CMO Julia Goldin appeared first on Contently.
Set Up
AUGUST 9, 2022
Aligning net revenue and net growth goals across departments is a priority for the company, in addition to capturing traditional marketing metrics like “tests around marketing mix model optimization to see contributions of marketing from an ROI perspective.”. #5 Linda Bethea | Head of Marketing | Danone.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Litmus
FEBRUARY 2, 2021
Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. Ask your CFO to assign a member of the finance team to become “embedded” in marketing. Your CFO can become your biggest advocate for spending more in marketing—that’s right spending MORE.
Adobe Experience Cloud Blog
DECEMBER 16, 2014
The new organizational skill-set — and structure — will be one of the most profound changes that we as marketers need to deal with over the coming 5-10 years. Third, marketing now needs to move at the speed of digital. But traditional channels like TV are still alive and kicking. I believe that to my core.
Adobe Experience Cloud Blog
FEBRUARY 7, 2018
Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.
Expert insights. Personalized for you.
52 
Let's personalize your content