CMO Online Buyers Shoppers 
Martech
SEPTEMBER 7, 2021
Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? When the platform detects a “high conversion intent,” the platform then switches the online shopper over to a real person to complete the sale. Spam the e-mail lists.
The CMO Survey
JANUARY 29, 2019
Attention online shoppers: Its harder to connect with you than expected. The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% Adobe CMO Ann Lewnes worked to drive that transformation, which was not well accepted by customers at the time.
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