Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. For Sprout Sessions Digital, we are asking our customers to….

Promotion 80

Promotion Thought Leadership CMO B2C 80

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Consider involving the following people: Hiring manager. Head of demand generation and possibly a CMO (if different from hiring manager). Sales stakeholders (if you have a sales team) and customer success manager (if the role involves programs that touch customers). Product or segment marketing manager.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Moz

AUGUST 7, 2019

Aggressive publishing cadence (4–5x per week ) — Sales Hacker built an incredible reputation in the B2B Sales Tech niche — we became known as the go-to destination for unbiased thought leadership for practitioners in the space (think of Sales Hacker as the sales equivalent to Growth Hackers). Featured snippet: “Channel sales”.

SEO 49

SEO Thought Leadership User-Generated Shipping 49