Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 71

CMO Price Transform Marketing Strategy 71

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

Transform 81

Transform CMO Direct Mail Global Marketing 81

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Customer 52

Martech

SEPTEMBER 16, 2022

Some job roles that work with content marketing tools include: CMO : Guides content strategy and works with other C-level executives to establish content goals. Content manager : Oversees content creation and distribution. Sales manager or agent : Uses content to support the sales process.

Content Marketing 131

Content Marketing Customer Journey Marketing Marketers 131

Sprout Social

MAY 4, 2020

Our plans include a live takeover with our Customer Success Managers, an opportunity for attendees to interact with fellow Sprout customers on megathreads, and a trivia happy hour to close out the day. More importantly, clarify why your audience should head to each channel. For Sprout Sessions Digital, we are asking our customers to….

Promotion 81

Promotion Thought Leadership CMO B2C 81

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Consider involving the following people: Hiring manager. Head of demand generation and possibly a CMO (if different from hiring manager). Sales stakeholders (if you have a sales team) and customer success manager (if the role involves programs that touch customers). Product or segment marketing manager.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

FEBRUARY 27, 2024

Architecting and managing a data infrastructure is a complex task that will only increase in complexity as new AI tools are onboarded. In many companies, the CMO is completely hands-off when it comes to technology. This great divide between the CMO and the technology team must be bridged.

Transform 105

Transform CMO User-Generated Customer loyalty 105