How Currys achieved a 56% open rate increase by optimising email subject lines in real time
Econsultancy
FEBRUARY 9, 2022
In its wake, the newly-unified Currys decided to take another look at the way it approaches personalisation across the business, and improve its approach to personalised communications. “We were doing really good personalisation on a channel-by-channel level,” explains Saul Lopes, Head of CRM at Currys plc.
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