How Currys achieved a 56% open rate increase by optimising email subject lines in real time
Econsultancy
FEBRUARY 9, 2022
“We were doing really good personalisation on a channel-by-channel level,” explains Saul Lopes, Head of CRM at Currys plc. ” AI copywriting: An overview. But what it is, is optimising an existing touchpoint, an existing communication, an existing CRM strategy, and optimising that language in order to say it better.
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