Litmus

JULY 20, 2022

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. Want a quick solution for adding value to your communications? Incorporating this step into your email marketing mix adds more personalization to the shopping experience. This piece originally appeared in TechCrunch. Learn more.

Shoppers 83

Shoppers Transform Retail CRM 83

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Review your approach to using marketing technologies.

Marketing Strategy 141

Marketing Strategy Finance Marketing Marketers 141

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. But this is hard, isn’t it? Who are we targeting?

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Marketing 71

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Of course, these tools can also be used to enhance existing marketing campaigns.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. But this is hard, isn’t it? Who are we targeting?

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Marketing 62

Vertical Response

APRIL 12, 2024

A comprehensive marketing plan integrates traditional and digital methods, utilizes market segmentation to target specific consumer groups, employs analytics for measuring campaign success, and aligns with the customer’s journey for sustained brand loyalty.

Marketing Strategy 54

Marketing Strategy Branding Market Segmentation Marketing Mix 54

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Of course, these tools can also be used to enhance existing marketing campaigns.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8