article thumbnail

2023 Predictions: Experience, Ecommerce and Transformation

Martech

The returns on SMS can be big, but there are also risks, since it’s such a personal channel for customers. When brands are communicating with shoppers on their most sacred and personal form of communication — their phone — shoppers are less tolerant of mass messaging as they would be with another channel. Get MarTech!

Transform 111
article thumbnail

What is Digital Transformation and why companies need it immediately

Rock Content

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

Transform 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to strategically use social media to drive a digital transformation

Bannerflow

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

article thumbnail

Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. This will help you understand cultural nuances and communication preferences in each region. They are the lifeblood of any successful PR agency.

article thumbnail

Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. This will help you understand cultural nuances and communication preferences in each region. They are the lifeblood of any successful PR agency.

article thumbnail

Telia’s digital transformation journey: innovation in telecom marketing 

Bannerflow

In this article, we speak to Telia’s Digital Transformation Manager, Lena Lindgren, to learn how Telia achieved its goals. In particular, we focus on how they used display advertising to stand out, increase sales, and boost customer loyalty. It’s not to be missed! Click here to get your copy!

article thumbnail

Four ways that luxury brands are building customer loyalty through digital channels

Econsultancy

Virtual consultations are one widespread trend, with the technology enabling sales associates to connect with customers in real time.     Elsewhere, a number of new tech platforms are helping retail brands create 360-degree customer profiles (based on omnichannel data), and enhance brand clienteling services.