Marketing Insider Group

NOVEMBER 11, 2010

I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris. Click here to cancel reply.

Telemarketing 74

Telemarketing Customer loyalty B2C Marketing Mix 74

Marketing Insider Group

OCTOBER 28, 2010

Major tradeshows, online events, product announcements and other major communications. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Marketing Plan 75

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

AUGUST 24, 2010

imcchat – Moderated by @bethharte & @abarcelos, this chat focuses on integrated marketing communications and runs every Wednesday night at 8pm EST. Here are some great tips on how to create a successful tweet chat. What do you think? Would you participate in a tweet chat that was hosted / sponsored by a brand? .&#

Telemarketing 69

Telemarketing Marketing Mix B2C Inbound Marketing 69

Marketing Insider Group

MAY 5, 2010

Follow the SMART acronym (Specific, Measurable, Achievable, Relevant and Time Bound) Communicate them to your boss, your peers and your staff so you are accountable Report back on a regular basis on your progress This is such a simple tip but I am amazed at how few marketers follow this principle.

Telemarketing 51

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 51

Marketing Insider Group

JUNE 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance.

Telemarketing 76

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 76

Marketing Insider Group

MAY 5, 2010

Follow the SMART acronym (Specific, Measurable, Achievable, Relevant and Time Bound) Communicate them to your boss, your peers and your staff so you are accountable Report back on a regular basis on your progress This is such a simple tip but I am amazed at how few marketers follow this principle.

Telemarketing 48

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 48

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. But this is hard, isn’t it? Who are we targeting?

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. But this is hard, isn’t it? Who are we targeting?

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

Customer loyalty 72

Customer loyalty Customer Telemarketing Inbound Marketing 72

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

Customer loyalty 66

Customer loyalty Customer Telemarketing Inbound Marketing 66

Sprout Social

JUNE 21, 2022

It can deliver short-term wins (Example: Registering for an event) or help foster long-term relationships (Example: Joining a loyalty program). Here are some examples of direct marketing tactics: Telemarketing. According to Zendesk , direct messaging is the fastest growing channel people use to communicate with brands.

Direct Marketing 111

Direct Marketing Transform Direct Mail Telemarketing 111

Marketing Insider Group

NOVEMBER 18, 2010

We will re-discover that happy employees create loyal and satisfied customers who in turn improve profit margins. (I Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Inbound Marketing 81

Inbound Marketing Customer loyalty Telemarketing Marketing 81

Marketing Insider Group

JULY 29, 2010

According to Dan Schawbel it includes those characteristics that make you unique and also how you communicate that to the world. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

JUNE 4, 2010

He references the Communication and Public Relations Generally Accepted Practices (GAP) study which states that PR wins the large majority of control over social media budgets in slightly over 25% of the respondents vs. only 9% for marketing. No one will “win” and no one will “own” social media in the same way that no one owns the customer.

PR 76

PR Marketing Mix Inbound Marketing Telemarketing 76