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5 tips to boost user adoption of new martech tools

Martech

Therefore, it is critical to get your end-users engaged and using new technologies early and often. Here are five tips to help drive user adoption of new martech tools. It is natural for end users to resist the inevitable changes when asked to adopt new technology. Use your customer success manager.

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MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. The answers to these questions and ultimate strategy will vary from vendor to vendor.

Transform 100
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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Omnichannel vs. multichannel: unveiling the key differences Omnichannel and multichannel are strategies for communicating with customers, with two distinct goals. Harnessing appropriate technologies for success Managing customer data across multiple channels can be challenging, especially if you have a huge customer base or a complex product.