Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. This is a key question when looking to implement a new technology solution or embrace a new philosophy. Pillar 1: Marketing Strategy.

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Transform Energy Thought Leadership Marketing 134

Calvyn Lee Blog

SEPTEMBER 21, 2022

Companies rise and fall based on their ability to deliver new technologies and services quickly, and Agile, Lean, and DevOps culture de?ned New ITSM software solutions have emerged that improve collaboration, team communication, speed, and transparency. Today the pace of change has never been faster. ITSM and ITIL.

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Transform Communications Management Health 130

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. What Is Marketing Transformation?

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Transform Content Marketing Thought Leadership Marketing 40

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. For a successful implementation, key leaders have to be on board with the new technology.

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Transform New Technology User-Generated Communications 103

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune. Organization.

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Transform Manufacturing Marketing Marketers 103

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. The early adoption of predictive AI models throughout the B2B martech stack, paired now with generative AI capabilities, promises even greater transformation.

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Transform User-Generated Marketing Marketers 93

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Digital transformation. Marketing operations.

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Transform Customer Journey Analytics Entertainment 121

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Digital transformation. Marketing operations.

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Transform Customer Journey Analytics Entertainment 109

Martech

OCTOBER 27, 2021

As digital transformation advances within an organization, people become more important than individual new tools you add to the stack. Signs of a slow transformation can be seen even in the retail industry overall, where only 20% of retail is done digitally through e-commerce. Twilio launches new automation platform .

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Transform Retail New Technology Communications 95

Martech

MARCH 8, 2024

Having everyone create their own user story allows them to communicate their needs and also take a sense of ownership. The more user stories you collect before setting up new tech, the more your requirements will be better defined. Dig deeper: 5 practical marketing tactics to accommodate new technologies and AI 3.

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Transform User-Generated CMO New Technology 123

Martech

FEBRUARY 18, 2022

Ongoing digital transformation moved brands from the low-tech brand era to the digital assimilation of the demand generation era. Now, accelerated transformation due to new technologies and changing customer expectations — spurred on by the 2020 pandemic — have brought these teams together once again.

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Transform Marketing Marketers New Technology 129

Rock Content

DECEMBER 21, 2017

There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. Celebrate and communicate early success stories.

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New Technology Transform Communications CMO 41

Trade Press Services Newsletter

OCTOBER 6, 2022

New technologies are always being introduced and it can be difficult to keep up with the changing landscape. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena.

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Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

MARCH 14, 2024

Instead of just efficiency, focus on helpfulness, anticipating customer needs and providing proactive communication. Dig deeper: How to transform customer experience with AI 2. ‘Is How to get it right Be very deliberate about where you deploy AI and how you do it. Is this content authentic, or just AI-generated fluff?’

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Customer Transform Thought Leadership Law 112

Rock Content

DECEMBER 20, 2023

The need to communicate a strategic change, normally involving the brand’s purpose and value proposition. By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors.

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Transform Pharmaceutical Branding Communications 52

Sachs Marketing Group

JANUARY 10, 2024

Whether targeting a different audience, launching new products or services, or repositioning your brand, your website should accurately reflect these changes. An updated website can communicate your revised mission, values, or offerings more effectively, ensuring that your online presence is congruent with your business strategy.

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Transform SEO Digital Marketing New Technology 98

SmartBrief - Marketing

AUGUST 4, 2023

Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes. And with technology advancements like generative AI reshaping the workplace, there’s the possibility of falling too far behind to catch up. Is it communication?

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Transform Communications New Technology Product 52

Martech

DECEMBER 16, 2021

Instead, it seems to stem from outdated email frameworks and communication tactics. To that end, Harris provided some helpful ways marketers can transform their customers’ inbox experiences using the latest email technologies. But the main issue doesn’t appear to be the content of their emails. Live shipping notification emails.

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Shipping Transform Marketing Marketers 119

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. “The Source: Craig Dunham.

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Marketing Strategy Transform SEO Education 144

Hubspot Marketing

APRIL 5, 2024

That includes planning for changes in an uncertain market and adapting to new technology like AI. Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable.

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B2C SEO Transform Marketing 114

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

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Transform Marketing Marketers Analytics 95

Pam Didner

JUNE 20, 2022

For starters, I still love this definition from How to Transform Marketing into a Center of Excellence : “A center of excellence consists of subject-matter experts and uses methodologies and tools that enable shared learning and encourage the building of a performance-based team.” Be sure to keep communication lines open.

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Transform Marketing Marketers New Technology 96

Marketing Insider Group

SEPTEMBER 22, 2020

Business leaders know they need to bring in new technology or train the team on an alternative way of working. The change introduced by COVID-19 has altered some businesses to the point of complete transformation, so quick insights are critical to figuring out how the business can survive. Faster learnings.

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Transform New Technology Education Management 119

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too. And, many brands still ponder what exactly digital transformation is.

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Transform Advertising Advertisers Management 98

Econsultancy

DECEMBER 8, 2021

We build organic communication between people that starts with a real customer need, and our ultimate goal is to enhance brand trust and loyalty, not just to sell more products. I help transform our company vision into reality, bringing to life sustainable human interaction in this new digital world.

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eCommerce Transform Retail Customer loyalty 52

Martech

APRIL 28, 2023

This increases expenses and complicates communication. Despite the transformative potential of generative AI, specific challenges exist. For instance, current AI technology can not fully grasp the cultural or business context, which could result in superficial or nonsensical content.

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Whitepaper Transform User-Generated Marketing 126

The Next CMO

MAY 4, 2022

Your brand messaging must be meaningful and authentic to your target audiences and communicate a clear and differentiating competitive advantage. Looking ahead, brands must help the firm remain viable to changing customer needs, new disruptive technologies, and market entrants. HINT: Information is not power, access to it is.

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CMO Transform Health Customer Journey 52

Adobe Experience Cloud Blog

OCTOBER 14, 2014

Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. One of the biggest beneficiaries of this new technology is email marketing. We need to start seeing failed customer communications as negative not neutral events. Communication gone bad.

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Transform B2C Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

MAY 16, 2018

” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Without a clear understanding of your audience, it is impossible to develop personalized communication, which is a crucial driver of modern marketing results. “Hyper-personalization.”

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Transform Thought Leadership Communications Marketing 134

Welcome Software

JULY 20, 2023

CIOs are increasingly consolidating their software providers to a few key players not just to save costs, but also to remain competitive by keeping up with transformative innovations like Gen AI. Consolidating software providers streamlines the number of touchpoints and simplifies communications.

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Transform Logistics User-Generated Price 40

Welcome Software

JULY 13, 2022

On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. The digital transformation of customer interactions shows no signs of ebbing in the foreseeable future. According to current estimates, this value will triple by 2030, topping $31.7

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Transform Gen Z Millennials B2C 40

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Your marketing team should take the lead in communicating that openness. Content marketing needs to lead this transformation. Now let’s look at some of the hard data. totaled $58.6

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Millennials Whitepaper Transform Gen Z 215

Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. billion people. Think outside the banner.

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Transform Gen Z Shoppers Retail 120

Econsultancy

MARCH 21, 2022

Digital transformation has accelerated rapidly over the past two years. According to PwC , 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.  

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Customer Journey Analytics Customer Transform 78

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

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Transform CMO Retail Thought Leadership 134

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. Communicate messages clearly and concisely without being redundant.

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Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. Communicate messages clearly and concisely without being redundant.

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Management Transform CMO Communications 40