Remove Communications Remove Shopper Market Remove Transform
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. This trend reduces reliance on PR-specific functions and shifts the emphasis to broader, multifaceted communication strategies.

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

The third wave of adoption will be transformational and will demand approaches that are organization-wide, enable continuous learning (via iterative feedback loops), and designed to shape new capabilities and processes. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1.

Customer 102
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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. ” Weir emphasised the importance of approaching data with a clear strategy for success, and orienting data work around consumer desires.