Remove Content Marketing Remove Conversational Marketing Remove Direct Mail Remove Inbound Marketing
article thumbnail

How to Tell a Compelling Brand Story [Guide + Examples]

Hubspot Marketing

Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Status Quo: The crux of content marketing is treating people like humans.

Branding 140
article thumbnail

Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

The podcast is just one part of their content marketing strategy. It positions them as an authoritative market leader that provides helpful, actionable advice, fueling future demand for their product. Take Ross Simmonds , Founder and CEO of Foundation Marketing. Take this post on content creation lessons, for example.