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How to Tell a Compelling Brand Story [Guide + Examples]

Hubspot Marketing

Due to the digital age, people were in complete control of the information they consumed -- and they were sick and tired of receiving direct mail, email blasts, and cold calls. People wanted to be helped, so we started creating educational content that aided people in solving their marketing problems.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Reduce friction in free trial signups.