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Summer Is Here—Bring on the Interns!

Adobe Experience Cloud Blog

Brainstorm projects related to these interests: Your intern may sit on your content marketing team, but perhaps you can connect with your social media manager to see if he can write a few Facebook posts. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Summer Is Here—Bring on the Interns!

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

Now you can begin implementing these simple steps: Listen: drive insights across your organization and identify the key themes, topics, tones and influencers in your marketplace Respond: identify what kind of conversations you want to take part in and what kind of thought leadership you can present. Allow your content to be shared.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

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How to Nurture The Great Unknown Leads

Marketing Insider Group

One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. But they miss out on all those highly targeted offers. Make sure you cover each buying stage.