Content Marketing, Marketing Strategy, Social Media Marketing and Telemarketing - Marketing Pro Pulse

Search:

DAY

WEEK

MONTH

YEAR

Apr 27 - May 03

Apr 20 - Apr 26

Apr 13 - Apr 19

Apr 06 - Apr 12

MORE

MORE

MORE

MORE

Select your country:
Sign up | Log in

Content Marketing

Marketing Strategy

Social Media Marketing

Telemarketing

article thumbnail

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

Telemarketing Inbound Marketing Customer loyalty Whitepaper

article thumbnail

What Are the Different Types of Marketing?

Exposure Ninja

OCTOBER 16, 2023

If you’re interested in attending events, check out this guide on getting started with event marketing. Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing. Learn more about direct mail and telemarketing laws in the UK.

Telemarketing Outbound Marketing Direct Mail Inbound Marketing

Join 192,000+

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Aspiration Marketing

article thumbnail

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing

Content Marketing Telemarketing Inbound Marketing Customer loyalty

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy

Marketing Strategy Telemarketing Customer loyalty Transform

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy

Marketing Strategy Telemarketing Customer loyalty Transform

article thumbnail

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing

Content Marketing Manufacturing Inbound Marketing Telemarketing

article thumbnail

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Try These Traditional Tactics Now The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty B2C

article thumbnail

7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Telemarketing Inbound Marketing Customer loyalty Whitepaper

article thumbnail

5 Sales Closing Techniques

Marketing Insider Group

OCTOBER 7, 2010

Quantity 6 Content Marketing Tips That Drive Leads 11 Reasons Why Outbound Telemarketing Programs Fail About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. I am sure it will help many of our agents.

Telemarketing Customer loyalty B2C Inbound Marketing

article thumbnail

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

Consumers do not participate in social media so that marketers can throw SPAM in their faces. Consumers participate in social media because of the basic human need to connect. Social media marketing needs to figure out how to create meaningful relationships with consumers.

Marketing Mix Telemarketing Customer loyalty Social Media Marketing

article thumbnail

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Telemarketing Customer loyalty Marketing Mix Social Media Marketing

article thumbnail

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

article thumbnail

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

article thumbnail

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

article thumbnail

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Telemarketing Inbound Marketing Customer loyalty B2C

article thumbnail

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Customer loyalty Inbound Marketing B2C

article thumbnail

10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing Customer loyalty Inbound Marketing B2C

article thumbnail

November: The Five Links You Need

Marketing Insider Group

NOVEMBER 2, 2010

Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy marketing plan Click here to cancel reply.

Telemarketing Customer loyalty Inbound Marketing B2C

article thumbnail

How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Marketing Mix Inbound Marketing

article thumbnail

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing

article thumbnail

The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. David starts with this great point: The internet has upended how consumers engage with brands.

Telemarketing Transform Inbound Marketing Customer loyalty

article thumbnail

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! All rights reserved.

Telemarketing Customer loyalty B2C Inbound Marketing

article thumbnail

Life Is Short!

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! All rights reserved.

Telemarketing Customer loyalty Inbound Marketing B2C

article thumbnail

6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Entertainment User-Generated

article thumbnail

Marketing, Death and Taxes

Marketing Insider Group

OCTOBER 26, 2010

Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy? Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Outbound Marketing

Outbound Marketing Telemarketing Customer loyalty B2C

article thumbnail

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Kent calls social media “essentially the world’s largest focus group.&# The article has become one of the most popular we have ever done. All rights reserved.

Telemarketing B2C Inbound Marketing Customer loyalty

article thumbnail

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

New Markets Telemarketing Inbound Marketing Customer loyalty

article thumbnail

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Start with Gaurav Mishra’s The 4Cs Social Media Framework , then Sean Nelson’s The 4 C’s of Social Media and finally Tom Pick’s The Four C’s of Social Media Marketing. They are: Customers: something that is missing from many social media plans is the focus on customers.

Whitepaper Telemarketing Customer loyalty Social Media Marketing

article thumbnail

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

It serves as the basis for your sales and marketing strategy.&# Quantity The New Marketing Accountability Social Media: The Journey Begins With You About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

article thumbnail

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing Customer loyalty User-Generated Marketing

article thumbnail

A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

Telemarketing eBook Inbound Marketing Customer loyalty

article thumbnail

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Marketing Marketers

article thumbnail

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

Telemarketing Customer loyalty User-Generated Inbound Marketing

article thumbnail

How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

Then take all the inputs you’ve received, analyze those against historical performance and model towards the most efficient way to achieve that end goal: higher return on marketing spend. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics.

Marketing Plan Telemarketing Inbound Marketing Customer loyalty

article thumbnail

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

Try These Traditional Tactics Now Integrating Social Media and Search About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

article thumbnail

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Whitepaper Telemarketing Customer loyalty Inbound Marketing

article thumbnail

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Mix Telemarketing Customer loyalty Inbound Marketing

article thumbnail

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty B2C Marketing Mix

article thumbnail

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Branding Telemarketing Marketing Mix Customer loyalty

article thumbnail

What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

article thumbnail

Finding The Time To Tweet or Blog?

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C

B2C Telemarketing Customer loyalty Marketing Mix

article thumbnail

The Objectives for the B2B Marketing Insider blog | B2B Marketing.

Marketing Insider Group

MAY 5, 2010

I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. Whatever Happened to Marketing Strategy? I am hoping to share “Why&# that is crazy and “What&# we should be doing instead. Finally, this is a journey. I need to practice what I preach.

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing User-Generated

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing User-Generated