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How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. Target gaming websites with ads for games.

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How to Create an AI Search Optimisation Strategy in 2025

Exposure Ninja

Right now, your target customers are researching on ChatGPT or Perplexity , relying on Google’s AI Overviews for product comparisons, and using Google’s AI Mode to make buying decisions. Many users rely on it for real-time product research, recommendations, and buying decisions. Assess the tone and sentiment.

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

Maybe they'll call it content placement or offsite content marketing. Rand Fishkin (12:40.396) If you look for people who are searching for B2B CRM software, well, yeah, they are using ChakGPT and Gemini and Kaggy and all these different AI tools, much more than average. So they like sell a food product.