Content Placement, Marketers and Outbound Marketing

Inbound Marketing Leads Costs Less

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach. It’s about lining up marketing efforts more closely to the buying process.

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Inbound Marketing Leads Costs Less

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