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How to Create an AI Search Optimisation Strategy in 2025

Exposure Ninja

More and more users are no longer defaulting to traditional search engines — they’re turning to conversational AI for faster, more confident decision-making. billion users , replacing standard search results with condensed, source-cited answers. That means your presence can vary across platforms, users, and even sessions.

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

During our conversation, Rand explained how zero-click searcheswhere users find answers directly on Google without clicking on external linksare reshaping SEO strategy, content marketing, and online visibility. To the user. So 60 % of searches are answered without a click, which as a user is super convenient.