Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.

SEO 78

SEO PR Key Performance Indicator User-Generated 78

Search Engine Land

APRIL 15, 2024

Social media Instagram, X, TikTok, Pinterest and Facebook are hotbeds for brand mentions, with users frequently discussing brands in posts, comments and stories. Digital PR remains a fantastic way to achieve coverage within these online publications. Previously, the elusive “follow” link was the goal.

Branding 105

Branding Manufacturing Real Estate PR 105

Search Engine Land

OCTOBER 12, 2023

Since the introduction of generative AI , large language models (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? How are these recommendations made? SUBSCRIBE See terms.

Transform 109

Transform PR User-Generated SEO 109

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. 6% still don’t know what AI is.

Affiliate Marketing 95

Affiliate Marketing PR User-Generated Analytics 95

Martech

FEBRUARY 22, 2024

On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English. Meanwhile, the image generator of Google’s Gemini began generating images of people where the race was wrong while not being racist imagery.

User-Generated 87

User-Generated PR Marketing Automation Platform Social Media Marketing 87

Backlinko

MAY 14, 2024

It allows you to share your brand story, showcase your products, and ensure a good user experience (UX). Create a Great User Experience Intuitive navigation and clear calls to action (CTAs) guide visitors through your website. Use free tools like the Schema Markup Generator to create this code. And lead to more sales.

PR 103

PR Customer loyalty User-Generated Marketing 103

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 91

Transform PR User-Generated Industry Insights 91

Search Engine Land

MAY 9, 2024

Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. The design thinking process is typically divided into five stages: Empathize Define Ideate Prototype Test and evaluate With design thinking, the emphasis is not only on the solution but also on the end user.

SEO 96

SEO User-Generated PR Analytics 96

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Backlinko

APRIL 17, 2024

These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Service Providers That Can’t Prove Their Results Avoid SEO service providers that can’t prove the results they’ve generated for their clients. And it’s likely to end up doing more harm than good for your website.

SEO 117

SEO eCommerce PR Non-Profit 117

Search Engine Land

APRIL 17, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

APRIL 18, 2024

On the other hand, you have issues like: Generic content. These drawbacks can lead to a bad user experience, lost rankings or deindexing from the search results. A portion of a ChatGPT-generated article on how to repair a broken light switch. Poorly written text. Ineffective content. Took about a minute or less?

User-Generated 109

User-Generated PR SEO Branding 109

Martech

JULY 6, 2023

The integration is designed to allow users to “chat with their data,” using natural language to query data. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” is an AI-based video generation and analysis tool.

User-Generated 105

User-Generated PR Analytics Email Marketing 105

Search Engine Land

NOVEMBER 9, 2023

They need to help develop content strategies and ensure that content is optimized for search engines and users. Collaborate with social media and PR teams to create a more holistic marketing strategy. User experience In many ways, SEO and UX go hand in hand. All of this change has led to some big questions for us.

SEO 111

SEO PR Transform eCommerce 111

Search Engine Land

MARCH 19, 2024

Google’s mission is to guide its users to trustworthy solutions. Google recommends solutions to users’ problems when they search or converse with generative AI, targeting specific audiences when it trusts you to provide the solution. Building notability for N-E-E-A-T-T is traditional PR packaged for Google.

PR 136

PR User-Generated SEO Digital Marketing 136

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events.

Whitepaper 103

Whitepaper Analytics User-Generated Key Performance Indicator 103

Search Engine Land

NOVEMBER 6, 2023

But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Potential shifts in user behavior. Sticking with the user perspective, not everyone is served SGE with every query. How could user behavior (and SEO) shift? I’m already finding it useful as a user.

SEO 116

SEO User-Generated PR Education 116

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. Prompt: Give a brief overview of search generative experience. Answer: The Search Generative Experience (SGE) is a new AI-powered search engine developed by Google. Answer: The Search Generative Experience (SGE) is a new AI-powered search engine developed by Google.

User-Generated 113

User-Generated SEO PR Digital Marketing 113

Unbounce

NOVEMBER 2, 2023

Generative AI tools like Chat-GPT and DALL-E exploded in popularity. Generative AI tools have effectively been trained to mimic the unattributed work of artists and creators. Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. Updated on November 2, 2023. That’s amazing.

PR 98

PR Marketing Marketers Non-Profit 98

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content.

PR 90

PR User-Generated Influencer Marketing Analytics 90

Search Engine Land

AUGUST 23, 2023

Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers. Google believes that valuable content is user-centric.

PR 91

PR User-Generated Customer Journey Marketing Plan 91

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Get Your Name Out There Lastly, you need all eyes on PR and content promotion.

SEO 96

SEO PR Thought Leadership Education 96

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hubspot Marketing

APRIL 9, 2024

This is likely due to how simple the app is to use for quick updates, PR, and conversion, even with minimal time and money. While most influencer-involved content has to be labeled as an advertisement, you move into the gray area of advertising by sending influencers Public Relationship (PR) boxes.

Advertising 73

Advertising Advertisers PR Millennials 73

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Recently, Oracle hosted their annual user conference, Oracle OpenWorld. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response.

PR 134

PR Transform Logistics User-Generated 134

Exposure Ninja

MAY 26, 2023

Google is calling this new way of searching the “Search Generative Experience”, or SGE, which completely changes the way users will see search results. These snapshots are made up of a main generative AI text response, with three websites on the right-hand side, which the AI has used to corroborate its answer.

PR 98

PR User-Generated Marketing Marketers 98

Search Engine Land

FEBRUARY 27, 2024

Preventing your content from being crawled by GPTBot might limit your brand’s reach to a smaller set of internet users in the future. Attorneys say this language must also state that a generative AI third-party platform could crawl the data collected. Another way to consider this is as a positive digital PR (DPR) play.

User-Generated 108

User-Generated PR New Technology Branding 108

Martech

APRIL 2, 2024

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Users flock to LinkedIn seeking work opportunities and network growth. That makes it a natural platform to connect with industry leaders and executives sharing insights that might benefit users’ careers.

Influencer Marketing 118

Influencer Marketing Whitepaper User-Generated Marketing 118

Hubspot Marketing

MAY 9, 2023

Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business. Technology can only be as efficient as it's built to be and should follow a universal guideline to benefit its user base. Why are AI ethics important?

Advertising 106

Advertising Advertisers User-Generated PR 106

Businesses Grow

MARCH 11, 2024

Nike measures success through user engagement in workout sessions, challenges, and community discussions. In fact, word-of-mouth recommendations and user-generated content drive a large portion of sales these days. Information flow This would go as a measure of the PR value of a community. But we trust in each other.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

AWeber

APRIL 11, 2024

2 - Encourage user-generated content (UGC) campaigns Contests and giveaways that encourage UGC can quickly expose your business to hundreds of new audiences. Encouraging user-generated content with branded hashtags or photo challenges can also help to expand your reach and generate buzz for your brand.

Non-Profit 80

Non-Profit Branding Entertainment PR 80

Search Engine Land

NOVEMBER 1, 2023

It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content. User-generated content boosts organic search rankings, creating a feedback loop for an enhanced strategy. Learn their mechanics.

Retail 99

Retail Branding User-Generated SEO 99

Search Engine Land

AUGUST 17, 2023

Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search. Unfortunately, that hasn’t happened. By the numbers. Bing’s U.S. search market share was 6.47% in July, per StatCounter.

PR 98

PR CMO User-Generated Marketing 98

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. “As a language model, ChatGPT is best used for tasks that involve natural language processing, such as text generation, text completion and answering questions. .

Whitepaper 111

Whitepaper User-Generated Transform PR 111

Search Engine Land

JANUARY 18, 2024

I like to make sure we have at least 2-3 tests going in each platform at a time, not to test for testing’s sake but to find new ways to engage with high-value users. Bonus tip : There will be a ton of AI noise and increasing amounts of AI-generated creative in 2024. Here’s to a great year ahead!

User-Generated 112

User-Generated PR Advertising Advertisers 112

Backlinko

MAY 8, 2024

This is when Google pulls data from various online sources to help inform users about your law firm or legal practice. Because 42% of users searching for a local business click on these listings. For example, if a search user clicks on a result below, they’ll see information about the business or organization.

Law 76

Law SEO PR User-Generated 76

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Content Performance and Lead Generation. There are a number of ways to approach SEO in order to generate qualified traffic to your website.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145