Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 101

Analytics Product Automobile Customer Journey 101

Use Insider

APRIL 17, 2023

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. Attribution modeling can help to determine the specific impact of personalization on the customer journey.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Marketing Insider Group

FEBRUARY 5, 2024

(Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. Marketo) 68% of B2B companies will use landing pages to nurture new sales leads for future conversion. HubSpot) 74% of companies say converting leads into customers is their top priority. billion by 2026.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84