Martech

SEPTEMBER 7, 2021

Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Conversational marketing is personalization, but it takes data and dialogue to make it so. The hard sell is easy.

Product 120

Product Online Buyers Shoppers Customer Journey 120

Content Marketing Institute

JANUARY 14, 2019

You can’t measure kindness for your customers, including the way you relate to them (listening, allowing them room to think, building a relationship – all soft skills). Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. The difference is clear.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Marketing Insider Group

MARCH 28, 2024

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. Customers love hearing from other buyers about their experience with a product before making a purchase.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120