Conversational Marketing Event Marketing Marketers Marketing Automation Platform 
Adobe Experience Cloud Blog
JUNE 25, 2020
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.
Martech
AUGUST 2, 2022
For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. In the U.S., Innovation and investment.
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