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The 2024 guide to generative AI in marketing

Use Insider

What is generative AI in marketing? Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. This increased efficiency allows marketing teams to focus on high-value strategic initiatives rather than repetitive manual tasks.

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Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization

Adobe Experience Cloud Blog

While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering. Do Web Personalization right. Your sales rep has the perfect answers and makes the competition look pitiful.