Martech

SEPTEMBER 7, 2021

Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Conversational marketing is personalization, but it takes data and dialogue to make it so. The hard sell is easy.

Product 88

Product Online Buyers Shoppers Customer Journey 88

Marketing Insider Group

MARCH 28, 2024

Customers love hearing from other buyers about their experience with a product before making a purchase. It makes them feel confident about their shopping decision since they can’t handle and examine the product in-person. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks.

eCommerce 80

eCommerce Shoppers User-Generated Promotion 80

Content Marketing Institute

JANUARY 14, 2019

“Right-here” consumer – Buyers expect mobile experiences, including shopping, to tailor to their physical location. Right-now” consumer – Buyers want purchasing power no matter the time or place. But how do they fit on the old marketing charts? New buyer types: (1) well-advised; (2) right-here; (3) right-now consumers.

Whitepaper 106

Whitepaper B2C Marketing Marketers 106