Conversational Marketing Online Buyers Shoppers 
Martech
SEPTEMBER 7, 2021
Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Conversational marketing is personalization, but it takes data and dialogue to make it so. Spam the e-mail lists.
Marketing Insider Group
MARCH 28, 2024
The Personalized Homepage As shoppers become more tech savvy, their shopping experience expectations have increased. They know what technology is capable of today, so they want more than just an online store — they want sellers to curate a shopping experience that’s individualized to their needs. Incentivize making another purchase.
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