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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

“[But] we found the opportunity to actually take a step back and look at end-to-end personalisation moments – how could we give customers a complete personalised experience, end-to-end?” ” AI copywriting: An overview. “You can’t just roll out a multi-armed bandit and hope for the best.