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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

Midway through 2021, electricals company Dixons Carphone announced that it would be merging its four technology and retail businesses – Currys PC World, Dixons, Carphone Warehouse, and Team Knowhow – under the Currys brand name. ” AI copywriting: An overview.