Remove Copywriting Remove Key Performance Indicator Remove Non-Profit Remove User-Generated
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. Generally speaking, each playbook should have five main parts. Marketing strategy.

article thumbnail

What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

To begin optimization, you need to know what your users are doing and why. Define your Key Performance Indicators. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing.

Analytics 106