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Let the Right Marketing Mindset Guide Your Career Development

Pam Didner

If you constantly ask these questions, it will shape your thinking approach to how you build key marketing elements such as: Buyer personas. Content creation and copywriting. Editorial planning. Customer journey mapping based on your marketing channels. You can’t be a digital marketer without knowing technology.

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Just Work the Program

Duct Tape Marketing

In some ways, correcting course on a social media program may be easier than on other marketing platforms. Traditional marketing campaigns, such as pitching media or running online advertising, may require more work to recover. Photo Credit: Marketing.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? you’d be remiss to skip it as part of your marketing plan.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? you’d be remiss to skip it as part of your marketing plan.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.