Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
Search Engine Land
JANUARY 6, 2023
Other retailers have followed in Amazon’s footsteps by building digital-ad businesses based on their consumer data, known as retail media networks. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘
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