Search Engine Land

JANUARY 6, 2023

Other retailers have followed in Amazon’s footsteps by building digital-ad businesses based on their consumer data, known as retail media networks. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘ Combined, Walmart Inc.

COS 98

COS Retail Advertising Advertisers 98

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Global Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

JUNE 3, 2024

Beauty retailer Ulta Beauty benefited from SAS Customer Intelligence 360 , which combined all their data and sent personalized messages and recommendations to each customer. Conducting Research Market research can be time-consuming and labor-intensive. That’s why 48% of marketers use generative AI for research.

User-Generated 106

User-Generated Customer Journey Marketing Marketers 106

Hootsuite

OCTOBER 25, 2021

If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 market share.

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

Vertical Response

MARCH 22, 2024

Key Takeaways The online business landscape is ripe with opportunities due to its global reach, cost-effectiveness, and sustainability, with innovative business ideas aligning with personal strengths leading to financial and personal success. The first stepping stone is market research.

Transform 68

Transform Affiliate Marketing Shipping Education 68